Sophomore slump: why is Netflix losing so many viewers for second seasons?
Netflix's second seasons, including 'Avatar: The Last Airbender' and 'The Four Seasons,' have seen steep viewership declines, with losses of up to 63%. 'Avatar' dropped from 21.2 million views in its first season to 8.7 million in the second. This trend raises concerns about audience retention at the streaming giant.
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Summary by OZbrief Editorial · The Guardian Australia · Source
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Published 01 Jul 2026, 13:47 UTC · Updated 01 Jul 2026, 14:10 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia. Editorial policy · Corrections
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