Biscoff maker surges as viral biscuit takes over the world
Lotus Bakeries NV reported a 49 percent increase in shares year-to-date, driven by soaring global sales of Biscoff cookies. The brand has entered the world's top five in cookie sales amid a TikTok trend and ongoing expansion into new markets. Analysts express caution over its high valuation, citing potential challenges from changing consumer preferences.
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Published 01 Jul 2026, 09:30 UTC · Updated 01 Jul 2026, 09:40 UTC
Summary by OZbrief Editorial. Original report: SMH. Editorial policy · Corrections
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