First look inside Kmart’s Ikea-fighting homewares store
Kmart launched its new K Home store format on Thursday in Box Hill South, Melbourne, aiming to compete with Ikea. The 3000-square-meter store showcases Kmart's Anko brand products and aims to enhance customer experience. Retail expert Lisa Asher raised concerns about Wesfarmers' dominance in the market and potential competition issues.
Summary by OZbrief Editorial · The Age · Source
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Published 17 Jun 2026, 05:03 UTC · Updated 17 Jun 2026, 05:10 UTC
Summary by OZbrief Editorial. Original report: The Age. Editorial policy · Corrections
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