You've probably heard of looksmaxxing, but what about mummymaxxing?
Influencers are popularizing 'mummymaxxing,' a trend that promotes an idealized version of motherhood through curated content. Emma Morris, a clinical nutritionist, warns that this trend can be dangerous, leading to increased stress and unrealistic expectations among mothers. Experts urge focusing on genuine moments with children rather than striving for unattainable ideals showcased online.
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Published 24 Jun 2026, 05:04 UTC · Updated 24 Jun 2026, 05:10 UTC
Summary by OZbrief Editorial. Original report: ABC News – Australia. Editorial policy · Corrections
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