7 News ·australia ·1 hour ago

Toy Story 5 emphasizes enduring value of traditional play amid tech rise

Toy Story 5 highlights the relevance of traditional play in an increasingly digital age, with expert Lisa Kervin asserting that the toy industry's growth continues despite fears of obsolescence. Global toy sales reached $123 billion in 2025, reflecting a shift towards a broader definition of play that includes both physical toys and digital technology.

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Published 11 Jul 2026, 04:54 UTC · Updated 11 Jul 2026, 05:00 UTC

Summary by OZbrief Editorial. Original report: 7 News. Editorial policy · Corrections