‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts
Rising demand for whey protein from "proteinmaxxing" consumers and weight-loss drug users is driving up costs for a key infant formula ingredient, experts warn. Whey protein concentrate prices more than doubled to €25,875 per metric tonne from €11,733 in July 2025. Manufacturers say unsustainable ingredient costs will force further consumer price increases unless raw material prices decline.
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Summary by OZbrief Editorial · The Guardian Australia – Business · Source
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Published 01 Aug 2026, 05:00 UTC · Updated 01 Aug 2026, 05:20 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia – Business. Editorial policy · Corrections
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