‘Please don’t lose another pound!’: Ozempic is upending the wedding dress industry
Ozempic has disrupted the wedding dress industry as 10% of engaged couples now use the weight-loss drug. Designers face challenges with brides increasingly worried about weight loss, prompting retailers like David’s Bridal to introduce fit guarantees. Small businesses struggle to adapt, with contracts requiring brides to confirm they will purchase gowns regardless of size changes.
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Summary by OZbrief Editorial · The Guardian Australia · Source
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Published 15 Jul 2026, 11:00 UTC · Updated 15 Jul 2026, 11:20 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia. Editorial policy · Corrections
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