Marks & Spencer launches Ann Summers crotchless knickers targeting younger shoppers
Marks & Spencer is selling Ann Summers crotchless knickers online, drawing outrage from some customers. The partnership reflects M&S's decades-long evolution in underwear offerings, from full briefs to thongs and period knickers. Retail experts say the move targets younger shoppers, who comprised one-third of underwear sales in 2024, double the previous year's share.
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Summary by OZbrief Editorial · The Guardian Australia – Business · Source
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Published 01 Aug 2026, 08:00 UTC · Updated 01 Aug 2026, 08:20 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia – Business. Editorial policy · Corrections
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