Marketing to a missing generation
Since December 2025, children under 16 have been banned from social media accounts on platforms like TikTok and Instagram, hindering brands targeting younger audiences. Advertising experts warn this ban disrupts authentic brand engagement and may force budgets toward alternative channels like gaming and streaming. The future of youth marketing now hinges on finding new ways to connect with Generation Alpha.
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Published 26 Jun 2026, 23:00 UTC · Updated 26 Jun 2026, 23:10 UTC
Summary by OZbrief Editorial. Original report: The West Australian. Editorial policy · Corrections
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