Kos Samaras warns AFL clubs about declining fan loyalty among immigrants
Kos Samaras addressed AFL club executives on Monday, warning them of declining loyalty among fans due to demographic shifts. He highlighted that one in three Australians are immigrants, complicating connections to Australian football. Samaras emphasized the need to earn loyalty from Generation Z, who may prefer global sports over local leagues.
Summary by OZbrief Editorial · The Age · Source
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Published 22 Jun 2026, 09:50 UTC · Updated 22 Jun 2026, 10:00 UTC
Summary by OZbrief Editorial. Original report: The Age. Editorial policy · Corrections
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