ITV drops in-game adverts for rugby as brands focus on World Cup
ITV will drop in-game adverts during its rugby coverage for the Nations Championship next month due to brands prioritizing World Cup advertising. The broadcaster reported a 30% increase in ad revenue compared to Euro 2024, while hydration breaks have drawn boos from fans. ITV aims to reinstate in-picture adverts for the tournament's autumn leg in November.
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Summary by OZbrief Editorial · The Guardian Australia – Business · Source
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Published 26 Jun 2026, 12:03 UTC · Updated 26 Jun 2026, 12:20 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia – Business. Editorial policy · Corrections
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