Gym goblin aesthetic drives 300% surge in vintage sportswear searches
The rise of the 'gym goblin' aesthetic signifies a shift from polished athleisure to vintage sportswear in fitness culture. Searches for 'vintage sportswear' surged by 300% between December 2025 and March this year, reflecting a growing trend among consumers. This new look embraces mismatched outfits and nostalgia, moving away from the 'clean girl' style dominating the market.
Summary by OZbrief Editorial · The Guardian Australia · Source
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Published 23 Jun 2026, 09:00 UTC · Updated 23 Jun 2026, 09:30 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia. Editorial policy · Corrections
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