Google is building an AI fence around the internet it once championed
Google overhauled its search engine with AI-generated answers, keeping users on its platform rather than directing them to external websites. Users now spend one to nine minutes longer in AI Mode than traditional search, with 75 percent never leaving Google's site. Publishers report declining traffic as Google shifts from its founding mission of providing open web access.
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Published 21 Jul 2026, 05:48 UTC · Updated 21 Jul 2026, 05:50 UTC
Summary by OZbrief Editorial. Original report: SMH. Editorial policy · Corrections
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