Erling Haaland named most viral player of the World Cup
Norwegian striker Erling Haaland has been named the most viral player of the World Cup. Searches for his name surged over 300% on TikTok, making him the top-searched player, while posts featuring him increased by nearly 500%. Despite his rising popularity, he still trails behind Mess and Ronaldo in social media mentions.
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Summary by OZbrief Editorial · The Guardian Australia – Sport · Source
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Published 10 Jul 2026, 13:44 UTC · Updated 10 Jul 2026, 15:00 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia – Sport. Editorial policy · Corrections
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