Eminem loses trademark battle, Australian brand Swim Shady secures victory
Eminem lost a trademark battle against Australian beachwear brand Swim Shady on Wednesday, with the Australian Trade Marks Office ruling his trademarks should be removed over lack of use. The decision benefits Swim Shady's founders, Jeremy Scott and Elizabeth Afrakoff, allowing them to continue selling beach merchandise amidst their ongoing trademark proceedings.
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Published 02 Jul 2026, 06:56 UTC · Updated 02 Jul 2026, 09:30 UTC
Summary by OZbrief Editorial. Original report: 7 News. Editorial policy · Corrections
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