Brompton sells stakes to Decathlon and Chinese Labubu backer
Brompton sold stakes to Decathlon and Chinese investor BA Capital, as the cycling market recovers from a slump. Decathlon acquired a 10% stake, while BA Capital took 5%, valued at £18 million. The investments will enhance market knowledge and efficiency, with Brompton aiming to reach a wider audience through new Decathlon store locations.
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Summary by OZbrief Editorial · The Guardian Australia – Business · Source
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Published 30 Jun 2026, 05:00 UTC · Updated 30 Jun 2026, 05:10 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia – Business. Editorial policy · Corrections
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