Britons shift to non-red tomatoes as sales rise 21% this year
Britons are shifting away from the classic round tomato, with sales of non-red varieties rising 21% this year. Premium cherry-on-the-vine tomatoes are expected to surpass classic sales, which currently stand at £190 million. Evesham Vale Growers reports strong demand for colourful tomatoes, reflecting changing consumer preferences in the £1 billion tomato market.
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Summary by OZbrief Editorial · The Guardian Australia – Business · Source
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Published 13 Jul 2026, 04:01 UTC · Updated 13 Jul 2026, 06:20 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia – Business. Editorial policy · Corrections
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