British American Tobacco to slash 9,000 jobs as it turns to AI
British American Tobacco will cut 9,000 jobs this year, reducing its workforce by about 20%. The company's chief executive, Tadeu Marroco, stated that the move is part of a transformation program aimed at achieving £600 million in annual cost savings by 2028. The cuts come as BAT faces declining demand for traditional cigarettes due to market pressures.
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Summary by OZbrief Editorial · The Guardian Australia – Business · Source
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Published 29 Jun 2026, 08:53 UTC · Updated 29 Jun 2026, 09:11 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia – Business. Editorial policy · Corrections
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