Beware ... Christmas in July
Retailers launched early Christmas promotions this month, urging consumers to buy gifts six months ahead of the holiday. Shoppers are bombarded with quirky items like a Pocket Scope Portable Microscope and emotional feeling bears amid the rush. Critics caution that such marketing tactics dilute the spirit of gifting, prompting a call for mindful spending.
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Published 11 Jul 2026, 00:09 UTC · Updated 11 Jul 2026, 00:20 UTC
Summary by OZbrief Editorial. Original report: The West Australian. Editorial policy · Corrections
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