Apple to raise prices as AI boom pushes up chip costs (world) — BBC News – World
BBC News – World ·world ·1 day ago

Apple to raise prices as AI boom pushes up chip costs

Apple plans to raise product prices due to surging chip costs driven by increased demand from the AI boom, Tim Cook said. The outgoing CEO noted that these price hikes are unavoidable as supply shortages persist. Analysts predict the average smartphone price will rise by 20% in 2026, with Apple's new phones potentially costing up to $150.

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Published 18 Jun 2026, 07:27 UTC · Updated 18 Jun 2026, 12:40 UTC

Summary by OZbrief Editorial. Original report: BBC News – World. Editorial policy · Corrections