AFLW launches season eleven under new leadership with fresh community strategy
The Australian Football League Women's competition launched its eleventh season Friday with new leadership under Laura Kane and the motto "Our Game. Our Rules." The shift marks recognition that women's football requires different strategies than the men's game, focusing on community appeal rather than high-octane competition. Kane has expanded AFLW staff to fourteen dedicated employees at headquarters.
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Published 31 Jul 2026, 05:30 UTC · Updated 31 Jul 2026, 05:41 UTC
Summary by OZbrief Editorial. Original report: SMH. Editorial policy · Corrections
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