AFL meets with pollster to address challenges attracting younger fans
AFL officials met with political pollster Kos Samaras on Monday to discuss challenges in attracting younger fans. Samaras warned that clubs can no longer rely on 'inherited loyalty' amid demographic changes in Australia, highlighting the competition from soccer and other digital distractions. The AFL is particularly concerned about its connection with recent immigrants and multicultural communities.
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Published 22 Jun 2026, 09:50 UTC · Updated 22 Jun 2026, 10:00 UTC
Summary by OZbrief Editorial. Original report: SMH. Editorial policy · Corrections
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