Variety
·entertainment
·9 hours ago
JioStar adds commerce as third revenue stream amid declining ad revenues
JioStar CEO Kevin Vaz announced on Tuesday that the company is adding commerce as a third revenue stream amid declining advertising revenues. He highlighted successful integrations with food delivery services and a clothing brand during broadcasts. JioStar's flagship service, JioHotstar, reached over 500 million monthly active users and has become a leader in India's streaming market.
Summary by OZbrief · Variety
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