Is your matcha latte stealing someone else’s food culture?

The rise of matcha lattes, notably offered by McDonald's Australia since 2025, raises questions about cultural appropriation and profit versus authenticity. While matcha is considered significant in Japan, its commercialization may dilute its cultural value. The international frenzy surrounding matcha has also led to price increases, impacting communities dependent on this traditional ingredient.

Summary by OZbrief · Brisbane Times