The Guardian Australia – Sport
·sport
·3 hours ago
Is Fifa allowed to make AI athletes? – video
FIFA is exploring the implications of creating AI athletes amid rising use of AI imagery in sports promotions. Many athletes have contracts allowing the use of their likenesses, but experts question if new regulations are necessary. Reporter Mark Mcpartland investigates the potential impact on athletes’ rights and the future of sports marketing.
Summary by OZbrief · The Guardian Australia – Sport
Newer
Next
Loving doing this? 🎉
Take it further — get the full app and never miss a moment of what's happening in Australia.
Breaking news alerts
Instant lock-screen notifications the moment big stories break across Australia.
Australian news & events
Politics, sport, weather, local events — all in one swipeable feed, updated around the clock.
Stay ahead of the news cycle
30-second summaries so you're always informed, even on your busiest days.
Loading article…
This publisher's site can't be shown here due to their security settings.
Open full article →No source link available for this article.
✨
Ask AI