Variety ·entertainment ·4 hours ago

Disney’s Imagineering Arm Using Adobe’s Firefly AI Models for Park Designs

Disney's Imagineering Research & Development unit began using Adobe's Firefly AI models to enhance park designs on October 18, 2023. The technology allows Imagineers to transform sketches into 2D art and 3D prototypes, supporting a faster creative process. Disney aims to effectively integrate its franchises while navigating recent challenges in the AI landscape.

Summary by OZbrief · Variety

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