Variety
·entertainment
·1 hour ago
Asia-Pacific screen economy projected to hit $200 billion by 2031
The Asia-Pacific screen economy is projected to reach $200 billion by 2031, driven by increasing SVOD subscriptions and a shift towards retail media. Media Partners Asia's Vivek Couto highlighted a significant per-capita monetization gap, currently at $46 annually compared to $890 in the U.S., emphasizing the need for improved conversion strategies.
Summary by OZbrief · Variety
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