Variety
·entertainment
·2 hours ago
Electronic Arts Makes Push for Ad Dollars Tied to Sports
Electronic Arts launched EA Advertising, a new platform aimed at attracting sports-focused advertisers. Vice President Alex Dao stated, “The most passionate sports fans, they’re gamers,” highlighting the potential for brands to engage with a dedicated audience. The move comes as TV networks also seek advertising commitments during the annual upfront marketplace, with budgets reportedly.
Summary by OZbrief · Variety
Newer
Next
Loving doing this? 🎉
Take it further — get the full app and never miss a moment of what's happening in Australia.
Breaking news alerts
Instant lock-screen notifications the moment big stories break across Australia.
Australian news & events
Politics, sport, weather, local events — all in one swipeable feed, updated around the clock.
Stay ahead of the news cycle
30-second summaries so you're always informed, even on your busiest days.
Loading article…
This publisher's site can't be shown here due to their security settings.
Open full article →No source link available for this article.
✨
Ask AI